This year, Stayforlong has decided to make an impact on Black Friday by focusing on a campaign that is as inventive as it is economical.
The tone is set: a limited budget, marketing on social networks and above all, a good dose of second degree.
Exit the flashy strategies of industry giants, the reservation platform chooses simplicity and efficiencywith a central message that hits the mark: “With these prices, we don’t even need advertising! »
A 100% viral campaign, without fuss
From November 11 until November 1is December (with an extension for Cyber Monday), Stayforlong is deploying a campagne Black Friday as we rarely see them. The concept? Make people laugh, surprise and connect with the audience with videos where awkwardness becomes an asset. In each video, we follow a fictional member of the marketing team who tries, as best they can, to create viral content for promote these Black Friday deals. Without special effects or advertising expertise, the videos show a hero who gives his all… with results that are far from perfect, but hilariously endearing.
The idea is simple and ingenious: Stayforlong plays with self-deprecation parodying current social media trends. By emphasizing the “not perfect” side of its videos, the brand echoes what Internet users are looking for today: authenticity, truth. By adding this touch of humor, Stayforlong wishes, of course, to generate commitment, but also to strengthen its image as a company close to its customers, accessible and unpretentious.
“With these prices, we don’t even need advertising! »
The campaign’s punchline is clear, and couldn’t be more impactful: “With these prices, we don’t even need advertising!” » This is the common thread that punctuates each video. We see the anti-hero, visibly tired of his attempts, letting himself go in a luxurious hotel, just to recall the real goal of this campaignnamely unbeatable prices that speak for themselves. In each publication, this slogan stands out as a nod to all the classic Black Friday campaignswhere high advertising prices sometimes mask modest reductions. Here, Stayforlong turns the situation around with offers so competitive that they need no superlatives and flashes.
Stayforlong’s objectives: engagement, virality and… real savings
Stayforlong is well aware of current consumer expectationswhat is finding real good deals, without the superfluous or the artifice. This campaign therefore has several objectives. First, attract as many curious people and potential buyers as possible, thanks to a transparent and fun approach. Then, encourage sharing, because the simplicity and quirky tone of the campaign fit perfectly with the codes of TikTok and Instagram.
The platform also intends to prove that, even with limited means, it is possible to make a lot of noise thanks to well-thought-out and accessible communication. This strategy responds to a desire to align with today's generation, which favors authentic brands. No huge budget, but sincere and creative content that meets the expectations of an audience looking for good deals and light content.
Deployment: 9 videos and an omni-channel strategy
For this campaign, Stayforlong will play on all fronts. TikTok and Instagram will be the platforms of choice, with a total of nine pieces of content: a teaser and eight short videos, each tackling a different viral challenge. Each video is designed to generate smiles, sharing and above all, the desire to see more.
To maximize impact, a trailer will also be broadcast on YouTube, while a series of 12 targeted newsletters will reach the mailboxes of more than two million people. Customers have access to a specially dedicated landing page, where they will find the best deals from Black Friday campaign. Banners, pop-ups, and other visual elements will remind you of the opportunity to seize these exceptional prices in all destinations offered by Stayforlong.
Stayforlong: a campaign with a European dimension
Launched in all its main markets, Stayforlong targets France, Spain and the United Kingdomadapting the tone and messages to local specificities, but retaining this common thread of authenticity and humor. Each message is designed to resonate with the public, regardless of the country, because what consumers are looking for are tangible promotions, without pretense.
By relying on a presence in several major European cities such as Paris, London, Geneva, and Lyon, the reservation platform once again proves its ability to align with the needs of its customers across Europe. In the midst of a purchasing power crisis, Stayforlong is a trusted partner for everyone who wants travel without breaking the bank.
Ambitious expected results
With reach targets of 3.8 million and reservation expectations of around 32,200, Stayforlong does not hide its ambitions for this Black Friday. But more than a simple sales objective, the platform also hopes capitalize on this campaign to strengthen its notoriety and establish its accessible brand image. The idea is to leave a lasting impression, that of a company that understands its audience and knows how to play its codes with accuracy and humor.
Why this campaign has everything to be a success
Stayforlong scores a big blow with this campaign, by diverting the codes of traditional Black Friday to reinvent them. Here, no stress, no artificial pressure, just a series of funny, simple and up-to-date videos, which remind us that sometimes the best promotions don't need excessive effort. Like what we often find in the brands that captivate today, Stayforlong speaks directly to its audience by focusing on content that speaks to everyone.
This Black Friday, Stayforlong is not just slashing its prices. It offers an offbeat, refreshing experience that breaks the rules and makes you smile. And in the endless stream of campaigns where each brand seeks to capture our attention, they prove that they know how to do things differently!
Content offered with Nice-Presse Stories. The Nice-Presse editorial staff did not participate in the production of this article.
