While the majority of Internet users use YouTube for free, Google’s platform also offers a premium version. This subscription allows you to enjoy many benefits, such as the ability to watch videos without seeing ads, background playback, or access to the YouTube Music Premium music catalog. Recently, Google has also beefed up this subscription, by introducing new features for paying YouTube users.
And to attract more people to its paid offer, YouTube could offer new offers for YouTube Premium. In a recent announcement, Google says it has heard feedback from the community and reveals it plans to launch new subscriptions. “We are committed to providing members with more package options by expanding our existing offerings to more regionswhile introducing new packages and exploring ways for you to share your benefits with your friends in the future”, we read in the publication. As a reminder, in France YouTube Premium costs 13 euros for a single person, but there is also a family subscription for 24 euros which can be shared with 6 people.
Further improvements are on the horizon. For example, Google says it has taken into account feedback from YouTube Premium users regarding the download experience, and will optimize it.
Subscriptions are increasingly important for Google
The vast majority of Google’s revenue comes from the advertisements it serves on its services. However, subscriptions are also important for the firm, since it is a means of diversifying its activity. In 2023, subscriptions offered by Google generated a total of $15 billion, or revenue five times higher than in 2019. And YouTube Premium is one of the drivers of this growth in Google subscriptions.
“Subscriptions are growing sharply, thanks to YouTube Premium and Music, YouTube TV and Google One,” declared Sundar Pichai, the boss of Google, at the start of the year. As for YouTube Premium, it exceeded 100 million subscribers in February. And obviously, Google intends to accelerate the growth of this subscription by offering new paid benefits and developing new offers. At the same time, YouTube continues to crack down on ad blockers, which may prompt some users to upgrade to Premium mode to no longer see ads.
Otherwise, like YouTube Premium, the Google One subscription, for online storage, is also a hit. After the paid version of YouTube, Google One also exceeded 100 million subscribers.
- While the vast majority of YouTube users watch videos for free, Google also offers a paid version
- Recently, the firm announced new benefits for Premium subscribers, and also announced the development of new offers
- By 2023, Google’s subscriptions generated $15 billion, which is a five-fold increase compared to subscription revenue in 2019.
- And YouTube Premium, which already has more than 100 million subscribers, is one of the drivers of Google subscription growth
- The Google One subscription, which allows for more online storage, also has more than 100 million subscribers.
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