The company wins one silver and three bronze awards for its global and local sports films, content and digital programming.
Samsung Electronics Co., Ltd. has received four Clio Sports Awards, which recognize the best in sports advertising and marketing worldwide, for its 2024 sports campaign in several categories.
The brand won bronze in the Branded Entertainment/Content (Film) category for its three-part documentary series celebrating the skateboarding, breaking and surfing communities, which premiered in April, on the road leading to a pivotal moment in the history of every sport. Produced in partnership with the World Surf League (WSL), Street League Skateboarding (SLS), and Pro Breaking Tour (PBT), the series explores each sport's iconic subcultures, their global and local impact, and their shared belief in the opening.
The project was a key part of Samsung's “Open always wins” campaign, which declares that with an open mind, anything is possible, a motto these communities live by every day.
The film features Team Samsung Galaxy athletes including Jack Robinson (Australia), silver medalist in surfing at Paris 2024, and Johanne Defay (France), bronze medalist in street skateboarding, Jagger Eaton (United States -United States), and Rayssa Leal (Brazil), bronze medalists, as well as Sky Brown (Great Britain), silver medalist in skateboarding in a park.
The Clio Sports Awards also went to Samsung UK, which won silver in the Digital/Mobile (Experience/Activation) category for its Samsung Flip Park program featuring Sky Brown, and Samsung India, which won the bronze in the Direction (Film Craft) and Editing (Film Craft) categories for his film “India Cheers Neeraj” featuring javelin thrower Neeraj Chopra, two-time Olympic medalist.
“We are honored that our 2024 campaign has won four Clio Sports Awards this year,” rejoices Stephanie Choi, executive vice president and head of marketing of the Mobile eXperience Business division at Samsung Electronics. “This recognition is even more meaningful because it truly celebrates the athletes and communities at the heart of every sport and reinforces our belief that openness — a theme that is at the heart of every award-winning program — advances the world “.
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About the Clio Sports Awards
Founded in 2014, Clio Sports recognizes the best in sports advertising and marketing around the world. Each year, marketing and creative leaders from brands, agencies, media, teams and leagues come together to select and celebrate the groundbreaking communications that move the industry forward, inspire a competitive marketplace of ideas and foster connections significant within the creative community.
