Mascara is undoubtedly THE flagship beauty product for people who wear makeup. According to the study *Eyes Up Here Survey 2020, 97% of beauty product consumers living in the United States and United Kingdom use mascara in their makeup routine. A similar craze in France, where 66% of women would keep their mascara if they could only keep one beauty product!, according to the My Little Box x Mac Cosmetics study, 2020.
Each mascara having its promise (when it does not combine several), it is not always easy to choose the one that suits you best. So, whether we have a doe eye or a lynx eye, before setting our sights on the lucky one, we benefit from seeing things more clearly.
The best mascara is…
The one that meets your needs. To choose the right mascara, remember this: with small eyelashes, there is no question of choosing a mascara that promises volume, otherwise they would appear even shorter! Team long eyelashes? Skip the lengthener, which would visually make your eyelashes very (too) thin. Do you have any doubts about the properties of your mascara? Keep an eye out: a lengthener generally has a rather fine brush and a relatively fluid formula, unlike a volumizer, whose brush and texture are often much thicker.
Volumizing mascara represents 70% of the mascara category. mascaras*. However, this does not mean that other properties are being overlooked, as the Benefit brand tells us: “Although customers want a mascara volumizing, clumped lashes are a major concern! When considered “spider-legged” or “messy”, reviews are not favorable if a customer considers the mascara forms clumps, they want separate lashes without a clump effect.
Find the best mascara and apply it well
If taking the time to do your makeup is a miracle, you might as well have the right help. And it starts by pressing your brush at the base of your eyelashes, in order to raise the roots and deposit material which you will then stretch to the tips. What about zig zag application? Beware of this technique, which tends to tangle the eyelashes and create clumps. Against the latter, Caroline Bitu, hair and makeup designer, recommends “having an eyelash brush in your kit. It allows you to separate any small clumps after or during mascara application without adding material. It can also be used as a small eraser to remove small mascara stains. Provided, however, that the mascara dries well before using it, to be able to scrape off these small deposits. » She prefers a silicone brush, softer to her liking. As for the lower fringe, do not try to make it up if it is sparse (this would be more visible) or if there are dark circles, which would tend to intensify them. The same goes for pencils and eye shadows!
Remove your mascara properly
Removing mascara without breaking your lashes can be a challenge. However, by placing a cotton pad soaked in two-phase make-up remover on (by the time the wax softens), it becomes much easier. Then simply slide it gently outwards to avoid irritating the inner corner of the eye. Does it hold up? “Massage your eyelashes with a drop of sweet almond oil to loosen them,” advises the professional. Then you can apply castor oil, which strengthens and accelerates eyelash growth. Unless your mascara already contains skincare ingredients that you have already used during the day, such as Cornflower water, Cranberry extract or even provitamin B5 (= panthenol).
*Source: FY 2021 US NPD MascaraPrimary Attribute defined as main consumer benefit
What is the best mascara 2024?
Discover the results of our test bench, just below.
