Not all good deals
For consumers, however, caution should be exercised during the Black Friday period. Not all attractive prices are necessarily good deals. Last year, Test-Achats indicated that less than 25% of offers were really interesting. For the consumer defense organization, a good deal is one which concerns a product which has obtained good quality scores in its tests and whose price is not higher than the average of the lowest prices of the last 12 months .
Testachats warns: less than 25% of offers are good deals during Black Friday
In 2023, we heard the same story from Mathieu Guffens, the founder of MOSC, an application specializing in observing price variations in e-commerce. “Black Friday remains an interesting time to do business but it is not the best time of the year to buy at the lowest price,” he assured. “When we analyze the evolution of prices over a full year, we quickly realize that items are often the cheapest during off-peak periods.”
Black Friday: “Prices are lower at other times of the year”, assures a Belgian e-commerce specialist
Beware of scams
During this period, also watch out for scams. During this period, the number of phishing attempts increases. “False promotions will often target products that are dreamy or difficult to find: smartphones, televisions, travel or even collectibles,” Jérémy Grandclaudon, head of the Cyberwal by Digital program, told us last year. Wallonia.
Beware of scams during Black Friday: “Up to 80% more phishing attempts during this period”
Vigilance is therefore required as Black Friday approaches.
