The Carrefour group opened its first Atacadão store, from Brazil, this Thursday in Aulnay-sous-Bois (Seine-Saint-Denis).
Announced 18 months ago, the opening in France of the discount brand Atacadão, imported from Brazil by Carrefour, took place this Thursday in the Aulnay-sous-Bois store, in Seine-Saint-Denis. With a strong promise: on 9,000 m2, which looks more like a warehouse than a classic hypermarket, prices 10 to 15% cheaper than those of traditional large retailers.
But be careful, this is on condition of buying in large quantities. Because this is the real novelty of this low cost concept: the more you buy, the lower the prices. You will get the 15% if you buy 5l cans of oil or 20 kilo bags of rice. Otherwise, it will be much less interesting.
Under these conditions, there is the promise of low prices all year round on more than 15,000 items and exclusive offers during the major highlights of the year such as Christmas, back to school, etc.
Limited number of references and ephemeral shelves at Atacadão
What products will we find on the shelves? Carrefour items, major national brands but also SME brands, fresh, seasonal and organic products. To have the lowest prices, Carrefour works with suppliers who deliver directly to the store without going through a third-party warehouse, for mineral water for example.
And then, to drive prices ever lower, the number of references will be limited, with ephemeral sections: textiles or household appliances toys depending on arrivals and purchasing opportunities.
