Sweet Punk’s efforts for the social media strategy of the French furniture giant BUT have paid off! The agency won GOLD at the TOPCOM Grands Prix consumer, in the “ Animation of social networks “. And this, during the awards ceremony which was held on November 7.
A well-deserved prize!
Rewarded for its bold and offbeat strategy implemented this year for BUT, the Ekstend Group creative agency is pleased that this very “ punk » touched both the young target, but also professionals in the world of communication.
At the origin of this successful collaboration, BUT, which is struggling a little in early 2024 to connect with the young target present on TikTok. The brand therefore entrusts the keys to its account to Sweet Punk and gives it carte blanche.
Between relevance and impertinence, the design work carried out by the creative teams is inspired by the methodologies used in standup. It skilfully combines the work of identifying behaviors and lifestyles, to be transcribed using humorous means such as vanity or parody.
With the flagship concept “ My house, my rules », the brand takes advantage of the freedom of self-mockery offered by Tiktok (and Sweet Punk from that granted by BUT), to have fun, with young people, about the difficulties they encounter when it comes to equipping themselves. Nathan, the somewhat lost decoration student, becomes the hero of the account and the brand establishes itself in the hearts of GenZ.
@magasinsbut Response to @Max Laurent ♬ original sound – BUT
The results are excellent:
- +60K subscribers,
- 272K engagements,
- 12 million views,
- 3.78% average engagement rate.
Event
Sweet Punk, know-how that no longer needs to be proven
As a reminder, Sweet Punk is a 360° communications agency based in Paris and Montpellier. She supports brands on their identity and communication strategy. With its own high-end production studio (design, development and video), it supports its clients on brand strategy and consulting issues. But also on the shutters:
- Identity and branding,
- Site web,
- Film and video,
- Activation and campaign,
- Brand content,
- Social media,
- Innovation.
To find out more about Sweet Punk, go to its dedicated page!
Page agence Sweet Punk
Belgium
