Tesla cuts Model Y price by up to 15% with ‘environmental bonus’ after sales fall 64% in Germany

Tesla cuts Model Y price by up to 15% with ‘environmental bonus’ after sales fall 64% in Germany
Tesla cuts Model Y price by up to 15% with ‘environmental bonus’ after sales fall 64% in Germany

Tesla is slashing all Model Y prices by the equivalent of $6,485 (€6,000) for those who take delivery before the end of the month, in an effort to clear inventory and boost second-quarter delivery figures in Germany.

It also warns Model 3 buyers to get one before the end of June, before the import tariffs the European Commission just announced for imported electric cars apply. from China. Across Europe, Tesla is also offering free Supercharger miles, aiming to improve its sales figures before the end of the quarter.

After seeing its sales fall by more than 60% year-on-year in May, against a backdrop of a 30% collapse in the local electric vehicle market, Tesla is once again making up for the “environmental bonus” lost by the government for its best-selling car in the region.

The Model Y was the most popular car last year, the Model Y was the most popular vehicle in the world, but the sharp drop in sales in Germany likely means Tesla will lose that title this year in that country. which is why the company is taking steps to stimulate demand.

The “Tesla Environmental Award” brings the price of the base Model Y RWD to 38,990 euros, a rather incredible 15% discount that was until now only reserved for used EVs.

The new Model Y with the longest range also gets a 14% price reduction, making it a rather irresistible deal for an electric SUV capable of traveling 600 km on a single charge according to the range estimate WLTP.

Tesla, however, is rushing to stem the sharp drop in deliveries in the second quarter and to present more favorable figures to investors. This is why the significant discount on the Model Y is valid for already configured cars if the buyer takes delivery of their vehicle before June 30.

The significant reduction in the price of the Model Y via the “environmental bonus” cannot be combined with APR Offers such as “the0% or 1.99% interest offer on financing on select Model Y vehicles“.

Germany abruptly ended incentives for electric vehicles last year due to federal budget woes, leaving automakers forced to offer compensation to buyers to keep their price promises.

At the time, Tesla also said it was committed to matching government subsidies through the end of last year. In 2024, it seems ready to continue granting an equivalent discount if necessary, in order to get more Model Y cars out of factories.

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