Price increases and banning account sharing are becoming a trend among streaming platforms. After Netflix and Disney+, this is the fourth SVoD platform on the market to do so.
Despite very good financial results and a sharp increase in its number of subscribers, the Max platform (formerly HBO Max) is preparing to put an end to account sharing in the coming months according to The Verge. Max will soon follow in the footsteps of Disney+ and Netflix and will soon be a streaming platform like any other.
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Disney+ announces more bad news after price increase
The hunt for shares open at the end of the year
It was during the presentation of the latest quarterly results from Warner Bros. Discovery that its financial director, Gunnar Wiedenfels, announced the bad news. Despite a turnover of $10 million and a total of more than 110 million subscribers, Max believes he can gain a few more subscribers by ending account sharing. A strategy that had succeeded at Netflix, before quickly running out of steam.
Like Disney+, the Warner platform will warn its subscribers in advance with “ very sweet messages“. Max could imitate the model adopted by Netflix and Disney+, namely the deployment of a paid option for each additional user of an account. According to Jean-Briac Perrette, director of the streaming and games branch at Discovery, Max would start to tighten the screw at the end of the year and in 2025.
A price increase coming soon?
Finally, Gunnar Wiedenfels does not rule out increases in platform prices. This would be a first since Max’s arrival in France. For Warner’s financial director, the premium nature of the service leaves plenty of room for future price increases. To be continued.
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Netflix, Prime Video, Disney+, Max: which streaming platform to choose in 2024?
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