At Ferrari, in 2024, we sell fewer cars, but we make more money!

We are not going to return to the factory closures, both among equipment manufacturers and automobile manufacturers. Nor on salary cuts. Nor even on the sales figures in 2024 which look gloomy – a mild understatement – ​​among many manufacturers. But rest assured, if you ever wondered how Ferrari is doing in this ambient slump, know that the Prancing Horse has never stood so well on its two hind legs. In this period of announcements of financial results, following the close of the third quarter, the Maranello firm announced this Tuesday, November 5, an increase in its net profit of 7% over the quarter. And this, even though car deliveries fell slightly.

Sharp drop in sales in China

Thus, in the third quarter, Ferrari deliveries fell by 2% to 3,383 units worldwide. While in China, as for most manufacturers, the drop is spectacular, at -29%. With a profit of 638 million euros for the July-September period, in line with what was forecast, the Italian manufacturer confirmed the forecasts it had communicated last August for the whole of 2024, at namely a profit (before taxes, duties, etc.) of at least 2.5 billion euros.

In detail, if Ferrari is in such good shape, it is already because the purchasing power of the wealthiest people does not seem to be impacted as much as that of the rest of the population. But it is also and above all due to Ferrari's strategy, with a rather vast range and new models. And a personalization offer that continues to make customers spend more and more and helps increase profits.

A V12 that fills the order book

Far from the problems of switching to electric that general manufacturers encounter, and even if Ferrari intends to switch there too, it is rather the 12-cylinder cars which continue to do good for the brand. Particularly thanks to the success of the Daytona SP3 (at 2 million euros). Or the new 12Cilindri, launched last May and whose orders allow Ferrari to have a “exceptional visibility of the order book until 2026”as explained by Benedetto Vigna, general director of the brand. Finally, we should probably not underestimate a model like the 499P Modificata, a car reserved for the track directly derived from the victorious 499P at Le Mans. Although it features a hybrid V6, and can only be used during Corse Clienti events organized by the brand, “some sales” (at 5.1 million euros per unit) also made it possible to increase turnover.