When tickets for the Toronto concerts went on sale, 31 million fans registered for the presale, the equivalent of approximately 77% of the Canadian population. A craze that does not seem to have diminished since then, while the price of resale tickets is still staggering a few days before the superstar’s visit to Canada.
It’s in a little over a week that pop star Taylor Swift will arrive in Canada to perform the last 9 concerts of the tour The Eras Tour which began in March 2023 in Arizona.
The most lucrative tour in history will stop in Toronto for 6 evenings (November 14, 15, 16, 21, 22 and 23), before concluding with three final concerts in Vancouver on December 6, 7 and 8.
The Swifties’ craze is at its peak with only a few opportunities remaining to attend a performance of the 3.5 hour, 40 song concert. The mega production is broken into 10 separate acts that depict Swift’s different studio albums.
According to the Wall Street Journal, The Eras Tour is one of the most expensive and technically ambitious productions of the 21st century.
To attend a concert by Time Magazine’s 2023 Person of the Year, fans will have to pay astronomical sums while ticket prices on resale sites are simply crazy.
As for StubHub, if you want to get a pair of tickets for one of the shows in Canada, you will have to pay at least $3,000 per ticket. Several tickets near the stage sell for around $20,000 each.
Here is the list of prices per ticket (when purchasing a pair) for the last 9 concerts of Eras Tour on the StubHub website:
November 14 – Toronto
- Best price: $3,142
- Best place: $19,713
November 15 – Toronto
- Best price: $3,164
- Best place: $17,378
November 16 – Toronto
- Best price: $3,201
- Best place: $13,902
November 21 – Toronto
- Best price: $3,492
- Best place: $15,918
November 22 – Toronto
- Best price: $3,282
Best place: $19,657November 23 – Toronto
- Best price: $3,550
- Best place: $22,252
December 6 – Vancouver
- Best price: $3,047
- Best place: $24,210
December 7 – Vancouver
- Best price: $3,032
- Best place: $14,957
December 8 – Vancouver
- Best price: $3,479
- Best place: $18,605
The situation is similar on other major resale sites, including Vivid Seats and Viagogo.
However, according to research carried out by the NY Post in recent months, prices are expected to drop significantly in the coming days. A situation that has been observed in Miami and New Orleans recently.
On the other hand, it will be difficult to find deals since the floor prices will probably be above $1,500 per ticket.
If you’re interested, keep an eye on resale sites in the coming days as prices are expected to start dropping shortly.
In the end, the 34-year-old singer will have given 149 concerts around the world as part of this historic tour which will have generated more than 2 billion US dollars in ticket sales. To which we can add several hundred million dollars in sales of derivative products.
Eras Tour would have had an economic impact of $5 billion, in the United States alone.
Toronto prepares to welcome The Eras Tour
In recent days, the city of Toronto has announced several initiatives related to Swift’s visit to the Queen City.
Among other things, the city unveiled new road signs temporarily renaming a road in honor of the 34-year-old singer.
22 signs, reading “Taylor Swift Way,” currently mark an honorary route connecting Nathan Phillips Square to the Rogers Centre.
These panels will be auctioned off at the end of the month, with proceeds going to Daily Bread Food Bank which is a Canadian charity fighting poverty and food insecurity in the Toronto area.
Telecom company Rogers will match the funds raised during the auction, up to $113,000. A nod to Swift’s favorite number, 13.
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