« No, the right price for a bottle of wine cannot be that of a coffee », enrages the union in a publication on Facebook. The local sections of Young Farmers in Gard, Vaucluse and Drôme are carrying out operations to raise awareness among consumers against “ these indecent prices ».
Broken prices, broken bottles. In Orange and Bagnols-sur-Cèze, several farmers bought bottles of wine on sale before breaking them in front of the entrance. “ After a very difficult year, in a more than tense context, these prices are quite simply disrespectful for our profession and our winegrowers. », Explains the union.
The promotion does not go through. Lidl stores are currently offering an offer: for a bottle of Côtes-du-Rhône 2023 wine purchased at the price of 1.99 euros, the second purchased is 1.39 euros, or 30% cheaper. The price of each bottle therefore amounts to 1.69 euros.
“Release volumes”
« Lidl is breaking viticulture, we are breaking the bottles. A bottle with an appellation, whatever the AOC, is a devaluation of the appellation. There are wines without geographical indication to put at these prices (…). We paid less for our bottles of wine than it costs us to produce“, declares Jordan Charransol, president of the Young Farmers of Vaucluse, to our colleagues at Vitisphere.
The Lidl brand denies having negotiated the wines, indicating that this price is “ positioned in relation to the market » and that it allows “ release volumes ».
Is a wind of protest rising again? A year after large-scale demonstrations, farmers' unions have started taking action again in recent days.
Following on from those carried out in Ardèche last week, Drôme farmers placed a returned mobile radar in front of the department prefecture this Monday, November 4. At the end of September, farmers in Tarn relaunched the operation consisting of turning over municipal signs to warn of the unhappiness of the profession.
