Since the return to the air of “Star Academy”, it’s impossible to miss it! Every evening in the daily newspaper and at the opening of the Saturday evening bonuses, the phrase “ Feel the love generation / Yeah, yeah, yeah, yeah » echoes over and over. It's already been 16 years since Bob Sinclar's hit “Love Generation” has been inseparable from the TF1 show, which remained on its fundamentals during its revival in 2022. A hell of a boon for the French DJ… who, at initially, absolutely did not want to hear about the talent show. “ Coming from where I come from (…) 10 years of underground or trip-hop songs, I said no straight away. I couldn't associate it with that, it was really the popularization of Music » he said in 2019 at the microphone of Purecharts. Then CEO of Universal Music France, Pascal Nègre knew how to find the words to convince Bob Sinclar to change your mind: “ He said to me: “Think about it, you’ve been making people dance with underground music for ten years, but now you’re going to be number 1. Don’t refuse success when it’s at your door” “. And he had not lied since this solar hymn, created during a “ magical moment » in New York, will become the “ biggest hits » of his career!
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“The title only plays for a few seconds…”
With the success of the new seasons of “Star Academy”, the song “Love Generation” is enjoying a new spotlight. But Bob Sinclar is he making a lot of money from this exposure? Not really ! Recently invited on RTL, the famous producer opened his account book… and the check is not as complete as he would have hoped. “ It's an absolute scam because the title only plays for a few seconds. It is always split, it does not pass in its entirety » he explained to Eric Dussart in the show “On refait la télé”. Since the royalties are paid to him “ on the property » and that there are five artists to be credited on the song, Bob Sinclar therefore receives a derisory sum: “ It's not free but it's really a small amount. ». « Plus after 300 passes, it decreases! » revealed the creator of the legendary “World, Hold On”, who would like people to stop “ imagine [qu’il est] billionaire » every time the song is played on television.
If the money he earns from “Love Generation” is not enough to cover his numerous trips to the sun, as evidenced by his photographs on Instagram, Bob Sinclar recognizes that the showcase that the “Star Academy” brings him is very beneficial. “ I'm very happy because it restarts streaming » indicates the 55-year-old DJ, aware of the notoriety that the program has brought him. If he doesn't watch the new season of “Star Academy” (” I watch very little TV ), the artist says he is open to collaborating in the future with one of the talents revealed in the show: “ I make studio music but why not do things in French of course, that would be interesting “. The call is on!
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