Ah the famous Euro with 24 teams supposed to bring in more money for UEFA… A formidable economic success that is very relative for the moment, given the difficulties encountered by the organizer in finding a broadcaster in France. Indeed, less than a month before the start of the competition (June 14-July 14), 26 of the 51 matches, including three round of 16 matches, have not yet found a buyer.
For now, French viewers will be able to see 25 matches unencrypted (twelve on TF1, thirteen on M6), including all of the French team’s matches. For the rest, if BeIN Sports still seems to hold the rope according to RMC Sport, the Qatari channel is in no hurry to formulate an admissible offer.
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In question, the negotiations which drag on with the LFP for the acquisition of TV rights for Ligue 1 for the period 2024-2029. BeIN would like to wait to know if its offer will be accepted before budgeting the envelope allocated to the Euro. Problem, nothing says that the exchanges with the Professional Football League and its president Vincent Labrune will succeed in the near future.
Is the TV rights bubble about to burst?
For his part, according to The Team, UEFA rejected a first offer from BeIN Sports to the tune of around fifteen million euros, which had paid 38 million euros to broadcast Euro 2021. This year, UEFA would hope to recover close to 30 million to sell the rights to the European Championship in France. What if no agreement is reached by June 14? Difficult to say (and envisage) at the moment. It is hard to imagine that the two parties will not reach an agreement in the coming weeks.
But this situation tells one thing: the theory according to which more and more football, with more teams participating in competitions and more matches up for grabs, would necessarily bring in more and more money no longer seems to hold. Is the football bubble about to deflate, if not explode? Answer next episode.
