DAZN has come a long way, but is making efforts to attract the French public. Cyril Linette, specialist on the subject and candidate for the presidency of the LFP, invites them to drastically lower their prices.
Two months after the start of Ligue 1, it is still very tense in terms of television broadcasting of the French championship. BeIN Sports cannot find a definitive agreement to sign its contract and pay what it owes to French football for its match per day, which causes a real shortfall for Ligue 1 clubs. For its part, DAZN is good payer, but struggles to attract the French public with initially a very expensive offer for viewers, before making some proposals or promotions allowing the number of subscribers to slowly increase. There are currently 500,000 according to the British platform.
60 euros per month for football, it’s not possible
But to reach the desired figure of 1.5 million subscribers, DAZN will have to make a big effort on the price of its subscription, summarizes Cyril Linette, former sports boss of Canal+ and who is asking the new holder to lower the price. addition. “ The great strength of Canal+ is that it has not lost a subscriber, keeping a small part of Ligue 1, broadcasting BeIN, taking on the Champions League. We must therefore ask these people who already pay 30 euros per month for Canal and BeIN, to pay another 30 euros to have the rest of Ligue 1. This is not possible so the price cannot be higher than 15 euros, rather 15 than 20 euros. With this price, this could make it possible to attract a younger fan base who does not subscribe to Canal. 30 euros + 30 euros is not possible. So the real price is around 15 euros for DAZN », Delivered the one who was a candidate for the election of president of the LFP, beaten by Vincent Labrune.
An observation which also demonstrates that Canal+, even without broadcasting Ligue 1 directly, still carries a lot of weight in the audiovisual landscape of French football.
