Prada is moving into space by collaborating with Axiom Space to design spacesuits for NASA’s Artemis III lunar mission. This partnership marks a new era of cross-industry innovation.
The Italian luxury house Prada has recently taken a surprising new direction. By joining forces with Axiom Spaceshe contributes to the creation of the space suit AxEMU (Axiom Extravehicular Mobility Unit) intended for the mission Artemis III. This mission, led by NASA, marks the great return of man to the Moon after more than 50 years. The objective is clear: the exploration of the lunar south pole.
An unprecedented partnership
The partnership between Prada and Axiom Spaceannounced during the International Astronautical Congress in Milanillustrates bold cross-sector collaboration. As pointed out Matt Ondlerpresident of Axiom Space, “It’s a new type of collaboration that further expands what’s possible in the commercial space”.
Prada engineers, accustomed to working in the luxury industry, faced unique challenges. In particular, they adapted their sewing techniques and their selection of high performance materials to cope with the extreme conditions of the lunar environment.
A technological and aesthetic combination
Even though the Prada logo is absent from the suit, recognizable red lines. They echo the aesthetic of the brand, in particular the « Red Line ». This design touch is inspired by the uniforms created by Prada for the nautical competition of the America’s Cup. A combination of form and function. They will provide maximum comfort to astronauts and protection against the freezing temperatures of the lunar polar region.
Lorenzo Bertellimarketing director of Prada, said: “The partnership with Axiom Space has been an unprecedented adventure. I am particularly proud of our teams who were able to provide tailor-made solutions to improve the comfort and mobility of astronauts. »
Prada, towards infinity and beyond
L’Artemis III is just one step in NASA’s space ambitions. It wishes to use this mission as a springboard for future expeditions on Mars. Alongside partners such as Axiom Space and SpaceXNASA is working to develop transportation technologies and protocols. They are necessary to allow humanity to venture further into space.
Bertelli spoke about the future, specifying that Prada continues to innovate with production techniques seamless and high performance yarns. These innovations could be used not only in spacesuits, but also in future explorations.
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Written by victory, the October 17, 2024
