Exploding prices, sluggish harvests: the drought which affected Brazil – a country also affected by the spread of the so-called yellow dragon disease, which can disrupt the ripening of citrus fruits and cause the fruit to fall prematurely – has hurts from Orange juice.
In just four years, the price of orange juice has increased fivefold in the United States. In France too, the price of orange juice has increased. And other drinks could soon see their prices rise, according to Les Echos.
A “more tenable” situation
The daily indicates that the Japanese manufacturer Suntory, which owns the Orangina, Oasis, Schweppes and Pulco brands in France, is under pressure. “ This is no longer tenable. In two years, the increase in these additional costs represented the equivalent of one year of profit. We had partly cut back on our margins, today we must share the effort “, declared Arnaud Jobard, commercial director of Suntory Beverage and Food France.
The price of cans and bottles of Orangina and Oasis should therefore increase soon. According to Les Echosif the situation does not improve, references could end up missing in certain stores.
The increase in the price of orange juice could also result in a drop in consumption. In twenty years, in the United States, the consumption of orange juice has more than halved.
