Vanessa is an American known for her economical shopping tips and good deals. Lately, she decided to venture into Erewhon, one of the most expensive supermarkets in the world. However, she didn’t expect to be completely taken aback by the prices.
Erewhon, a luxury organic grocery paradise in California, is a favorite haunt of celebrities and high-end food lovers. But what was supposed to be a simple foray into this temple of refinement quickly turned into a shocking experience when Vanessa found herself faced with a box of fruit at a simply exorbitant price.
A shock at the checkout: crazy fruit prices
Bargain hunter, Vanessa regularly shares her finds on her page TikTok@vanessaleen. For her next video, she decides to visit Erewhon, favorite place of the stars like Hailey Bieber, Kourtney Kardashian or even Sophia Richie. In fact, these celebrities regularly shop there.
During her visit to the shelves, Vanessa decides to play a game with the friend who accompanies her: guess the price of a box of mixed berriescomposed of strawberries, blackberries, blueberries and raspberries. Her friend guesses the box costs around €17. An amount that is already quite high for this type of product. For her part, Vanessa is betting on a value of €22. But when they arrived at the checkout, the two friends were speechless: €37!
Prices out of reach that provoke strong reactions
This experience inspired Vanessa to further explore the prices at Erewhon. Thus, in a series of videos posted on her TikTok account, she revealedother equally mind-blowing discoveries. A box of pomegranate seeds: €31. A jar of watermelon pieces: €24. And for those who like exotic fruits, a pot of pitaya costs €27! She also discovered that a box of cucumbers cost almost €25. While a box of organic potatoes costs €23.50. And, even green beans, a generally affordable product, reach the price of €22!
For Vanessa, used to tracking down good deals and optimizing each purchase, this visit took an almost unreal turn. But she is not the only one to have been shocked by the prices charged in luxury grocery stores. His TikTok videos have sparked numerous reactions from Internet users who are equally stunned by these amounts. For some, these prices reflect elitist consumption which contrasts sharply with the reality of the majority of consumers, for whom managing the food budget is a daily concern.
crédit photo : Shutterstock Many consumers look at prices closely before buying!
The gap between consumers widened by exorbitant prices
Luxury supermarkets like Erewhon or, in the UK, chains such as Waitrose and M&S, have become status symbols. But these exorbitant prices inevitably raise the question of the justification of such a discrepancy with more traditional grocery stores. Because what Vanessa has highlighted through her videos is a trend that is emerging in the consumption habits of certain segments of the population. While the cost of living continues to rise, weighing on the daily lives of a majority of consumers, others are ready to pay astronomical sums for products, which they perceive as a guarantee of superior quality.
Thus, Vanessa’s experience at Erewhon raises a reflection on the accessibility of food products in a world where luxury and exclusivity are taking up more and more space. For some, the price of a few berries is just a drop in the bucket. But for others, like Vanessa, these prices symbolize another reality, that of a market where healthy eating can sometimes seem out of reach.
