Less than 100 days before the Olympics, Image 7 (communications consultancy) and Visibrain (social listening tool) are launching the barometer for the Paris 2024 Olympic and Paralympic Games, seen on social networks. The objective? Monitor the major trends in online conversations on different platforms and their evolution. And this, before and during the competition.
Departure of the flame: Most commented topic on X in April
Unsurprisingly, the lighting of the flame and its departure from Olympia actually generated a spike in conversations on social networks on April 16. Particularly on X (84,694 tweets), where the presence of Laure Manaudou as relay was widely commented on. Saturday April 27, 2024, the departure of the famous three-masted “ Belem » towards Marseille was also widely relayed. In total, there were 85,000 mentions of the flame on X over the past month!
Security, controversies, transport… Internet users are worried
Among the other subjects of attention of Internet users: the opening ceremony and the security issues surrounding it (terrorist threat, among others) appear at the top of the ranking, ahead of the water quality of the Seine, which is very worrying. in their eyes. And many of them have made fun of this latest information in light of the recent flooding of the river!
We will also note the persistence of the controversy concerning the participation of Aya Nakamura in the celebrations. Or that of the influencer Baptiste Moirot, who ultimately will not participate in the torch relay due to accusations of alleged sexual assault.
The restricted zones and the transport problem also appear in the discussions on
On a lighter note, the fall of diver Alexis Jandard during the inauguration of the Olympic swimming pool at the beginning of the month also caused a lot of reaction.
Nearly 3 million posts in April!
Less than 100 days before the games, thanks to the data aggregated by Visibrain, the volume of conversations ahead of the competition could be measured. In April 2024, the Paris Olympics generated 2.8 million posts, all platforms combined. This is less than for Tokyo (6.5 million), but more than Rio 2016 at the same period (2 million).
The difference with Tokyo is mainly explained by the COVID context still very marked in spring 2021 (the Olympics having been postponed by a year). A period during which a large part of the world was still fighting against the pandemic, making Tokyo 2020 an extraordinary edition… At the time, the question of maintaining the Tokyo Games or the presence of the public in the stands. And it must be admitted that the exchanges were particularly intense on social networks.
Three lessons not to be overlooked
1. TikTok and Instagram: the most engaging about the 2024 Olympics
Another lesson from this first edition of the Image 7 / Visibrain barometer: it is on TikTok and Instagram that Internet users interact the most with content concerning the Paris Olympics. The power of these two platforms is confirmed! With more than 20 million interactions each, they are neck and neck, and far exceed their competitors on this criterion of engagement.
2. On TikTok, politics invites itself – also – to the Paris Olympics
Shared by the account of the “ patriosphere » france.avenir, the sequence taken from a speech by the Italian Minister of Foreign Affairs on the subject of the cross on the dome of the Invalides is the French-speaking content that caused the most reaction on TikTok in April regarding the Olympics.
As the European elections approach, the response to this video reinforces the observation of significant activity by activist communities on the application around the Olympics, in an attempt to make it a political issue.
3. Almost qualified Indonesia celebrates victory over South Korea on Instagram
The Indonesian national under-23 team is set to secure a place at the 2024 Paris Olympics after the team qualified for the semi-finals of the Asian Cup under-23 tournament, which also serves as a qualifying tournament for the Games.
Note that the official Instagram account of the President of the Republic of Indonesia Joko Widodo garners more than 1.2 million likes with this post.
