Thursday October 3, in Bellegarde, at the Saint-Louis La Perdrix estate, the Press and Communication Club organized its annual gala. On this occasion, Bernissois Lionel Janondy, head of the communication agency DJAK, based in Nîmes, received the Image Communication prize for his communication campaign about the Farmers’ Mas entitled “Gardivores”.
“ We are proud to have received this award because it crowns a communication campaign with values that we love.”expressed the communications specialist. It was presented by Fabrice Verdier, regional advisor, “satisfied to present it again, because it highlights rurality and our farmers”.
The project leader within the DJAK agency is Émilie Robert but the entire agency team went to receive this award. Sixteen applications competed in this category.
Partner since the laying of the first stone, DJAK and Lionel Janondy have supported the Mas des agricole, a true showcase of local agriculture since 2019. The objective is threefold: to raise awareness of the short circuit, support Gard producers and increase in-store traffic and on the Mas des agricole online store.
The slogans “Let’s be Gardivores” embodies this campaign: a strong call to become a consumer of Gard products and to adopt this short circuit consumption method. “The Gardivores slogan is a good fit because it only fits our department”indicated a smiling Lionel Janondy at the end of the evening.
The fifty-year-old has spent his entire career in communications in an advertising agency. At the very beginning, he was artistic director of the Plein Soleil agency, before creating the Binôme agency in 2004, notably with Arnaud Debauge (now deceased). In January 2021, he created the DJAK agency, of which he is the boss and founder.
He is also associated with his collaborators like Émilie Robert. The latter and the agency team should take advantage of this price which includes vouchers from businesses in Nîmes and its region. This spotlight on the communications agency and Lionel Janondy, who lives on rue des Lauriers roses in Bernis, is deserved, according to professionals in the communications and press sector.
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