Demand prices for everyday products fell by 0.7% over one month, and the change compared to September 2023 is a drop of 1%.
Considered over one month, the price trend in an all FMCG scope was a decline of 0.7% (0.5% in food), according to the Circana economic report on demand prices¹ d “period 9” covering the end of August and the beginning of September²: a thirteenth drop since September 2023, and the largest. It concerned supermarkets as well as hypermarkets (-0.7 and -0.8%), was 04% in drive-thru, and 0.1% in proximity, the first drop in a year in the latter circuit. It was the fact, as since the summer of 2023, of national brands (– 0.8%) more than private labels (– 0.3% and – 0.1% for the first prices). Prices were stable or fell for brands in all food and DPH categories (effect of the Descrozaille law), while for private labels there were small increases in sweet groceries. The strongest declines were recorded by brands in hygiene products (– 2.6%).
One year later, FMCG prices recorded a drop of 1% (– 1.6% in hypermarkets, – 0.8% in supermarkets, – 1.1% in drive-throughs, 0% in convenience stores). The drop was 0.7% in food, and 3.4% in DPH. The gap between brands and private labels, which was an additional inflation of 2.3 points for brands in January and had narrowed in May, stood at 0.5 points of additional deflation for brands. brands.
For its part, INSEE estimates for September, in perimeters different from that of Circana (and a price statement of the supply), at + 0.5% over one year the evolution of food prices, as in August, while the all-sector CPI inflation index fell from 1.8 to 1.2%.
The change in demand prices over one year measured by Circana is negative in all categories, apart from sweet groceries and BRSA (+0.2 and +0.5%), with hygiene products , at – 3.7%, and maintenance at – 2.9% where the deflationary trend is stronger.
The difference in average prices compared between brands (national brands alone in hypermarkets and supermarkets over a rolling year) is down slightly in this “P9” 2024, to 220.6 points.
1. So-called demand method: prices correspond to actual sales by category; they reflect both the price of each item and consumers’ arbitrage between items in the category and between circuits.
2. “Last price paid per day over the last two weeks”.
SOURCE: ILEC – The Voice of Brands.
