During the 3e edition of the Brands of the year competition which rewards the best Ramadan advertisements, organized in Tunis, on April 29, 2024, Tunisie Telecom won the trophy for the most committed advertising with regard to the criteria of positive values conveyed in its nPerf spot.
The award-winning spot explains why the brand was chosen for the 5e consecutive year best mobile network in Tunisia. It also conveys a number of positive values such as promoting the skills of the operator’s technical and commercial staff and highlighting the regions from the north to the south of the country.
The harmony between the images highlighting the values of sharing and the music chosen by the authors of the spot did the rest, as explained by Moez Hrizi, director of the Brands.tn site.
During the reception of the trophy, in the presence of company executives, the CEO of Tunisie Telecom, Lassaad Ben Dhiab, recalled that the name of the brand includes that of the country where it operates. This gives it more responsibility as a national operator, offering a public service to a very diversified clientele throughout the national territory, including in the most isolated areas or located far from urban areas.
This service is provided to all Tunisians, without any distinction and with the same levels of quality and efficiency, even to citizens residing in the most remote areas, called “white areas”, allowing them to have access to the internet, even if, often, this service is not profitable, commercially speaking. And this is where the public service mission assumed by Tunisie Telecom lies, which has made digital inclusion its priority, in accordance with the national strategy in this area.
Mr. Ben Dhiab, at the same time, thanked all Tunisia Telecom employees for the tireless efforts they make to meet the mobile network needs of customers, wherever they are. Many challenges still await the national operator such as the establishment of the 5G network, and it is ready to meet them with 100% Tunisian skills and for the benefit of all Tunisians, concluded the CEO of Tunisie Telecom.
