Solidarity: a stable commitment despite economic challenges
Despite inflation, the French continue to show solidarity and still make donations. In 2023, the average amount of donations increased to reach 371 euros, an increase of 38 euros. This increase is even more marked among high incomes, who donated on average 2,686 euros (+314 euros over one year), we learn from the latest “Solidarity Barometer” carried out by Ipsos for Apprentis d’Auteuil.
2023 was a year where, despite a drop in purchasing power due to inflation, the generosity of the French did not waver. In fact, 51% of the population made at least one donation during the year, which represents a slight increase compared to previous years. This consistency is even more marked among very high incomes, where the proportion of donors has increased slightly. Senior executives particularly stand out, with 75% of them having given, an increase of 4 points since 2022. Even those under 35 and seniors show increased commitment, with 56% and 57% of them respectively having contributed to charitable causes.
In 2024, 22% of French people plan to give more
The trend toward generosity is expected to continue in 2024, with 46% of French people planning to maintain their contributions at levels similar to those in 2023, and 22% even considering increasing their donations. This anticipation of sustained giving is particularly notable among high-income individuals, with 33% of them planning to increase their contributions. The causes supported remain diverse and touch on crucial areas such as aid to the most deprived, health and medical research, the defense of animals, as well as support for children, education, disability and Environmental Protection.
Awareness of the tax advantages linked to donations has reached a record level, with almost one in two French people being aware of the tax deduction cap applied since 2020. This increased knowledge of tax incentives could play a key role in motivating people to give more , particularly among high-income people, where 4 out of 5 feel well informed on this subject.
