Silvia Bagliani, President and CEO of Mondelēz Italia, and Luigi De Siervo, CEO of Lega Serie A
Philadelphiatrademark of Gruppo Mondelēz Internationalcontinues his adventure in the world of football by renewing the collaboration with Lega Serie A.
After its debut as Official Partner in the 2023/2024 season, the brand consolidates its link with the most followed football championship in Italy, taking on an important role through exclusive initiatives.
Philadelphia will be Title Sponsor of the “Coach of the Month” and “Coach of the Season” awards. The awards, on a monthly and annual basis, to the best coach in Serie A Enilive will be broadcast live on DAZN/Sky and amplified by digital content on all official Philadelphia and Lega Serie A channels. The “Coach of The Season” award ceremony will see the collaboration with Fantasy footballthanks to which the best Fantasy Coach will reward the best coach of the season on the field.
Another novelty will be the prize “Philadelphia Fair Play Moment Of The Season”awarded to the most significant episode of sportsmanship and fair play during the last day of the championship.
In the youth field, the “Philadelphia Junior Cup | Keep Racism Out”an Under 14 tournament in collaboration with the CSI, aimed at promoting values such as friendship and inclusion in the cities of the Serie A teams.
Finally, the brand will be protagonist with visibility activities, including the sponsorship of the official highlights of Serie A on YouTube and apps, and the presence on LEDs in the Super Cup and Italian Cup finals.
Morocco
