The accommodation sector in the province of Tenerife “employs 33,705 people at the end of November, 6% more compared to the same month of the previous year, according to Social Security registration data,” indicates the Hotel and Non-Hotel Association of Tenerife. , La Palma, La Gomera and El Hierro (Ashotel) in a press release. By island, Tenerife's tourist establishments employ 31,720 people, 5.8% more than last year, followed by La Gomera, with 965 professionals employed (17.7% more), La Palma, with 915 (1.1 % more) and El Hierro, with 105 people (5% more).
The increase in the hiring of personnel, he points out, is directly linked to good jobs in the sector. Specifically, he adds, for this Christmas holiday period, the hotel and non-hotel establishments in the province of Santa Cruz de Tenerife associated with Ashotel reach a reservation level of 86%, between December 23 and January 7, according to the internal survey carried out by the hotel employers' association through its Tourism Competitiveness and Sustainability Observatory, “data that will increase as the holiday period approaches.” These are sales already closed and not occupancy expectations, he explains.
By island, Tenerife (87%) is the island with the highest percentage of reservations, followed by La Gomera (82.8%) and La Palma (61.4%). For the island of El Hierro, the number of responses received does not allow us to offer information for this holiday period. The internal survey was carried out between December 3 and 13 among the 252 accommodation establishments associated with Ashotel on the four islands, which represent some 97,000 beds (71% of the province's total), with a response level of 57.5 %.
In relation to the previous data, he points out, the survey carried out by Ashotel for Christmas 2023-2024 placed reservations in Tenerife and La Palma at 83%, while in La Gomera they were 76% and in El Hierro 43%. .
The reservations for this Christmas by areas of Tenerife, he details, are as follows: the south is the one with the highest rate of reservations today, with 88%, while the north is at 85.3%. its accommodation capacity during the Christmas season and in the metropolitan area reservations are currently 67%.
In this year's survey, he adds, 47.8% of the responses received affirm that the Christmas season will be the same as last year, compared to 30% who think it will be greater and 22% who think it will be less.
Furthermore, in the period analyzed by the Ashotel Observatory, the week that records the best data is the one between December 23 and 29, with an average of 87.6%, while the following week closes with an average of 86, 4% and on January 6 and 7 the reservations are at 78.2%.
