LVMH brands will be able to choose whether or not to enter into partnerships with the Paris FC football club.

The Arnault family holding company will not pressure LVMH brands to enter into partnerships with Paris FC once it acquires a majority stake in the French capital's football club, Antoine said on Wednesday. Arnault, son of billionaire Bernard Arnault.

On the other hand, if the brands want it, Antoine Arnault said he will put them in contact with the club, but that he will not force them to enter into a partnership if it does not correspond to their brand strategy.

Antoine Arnault, who will represent Agache, the Arnault family holding company, on the board of directors of the French second division football club, also said acquiring a majority stake was a long-term investment.

“It is important, from a sporting point of view, to do things gradually, to build, to grow and to improve by doing things gradually, step by step, without rushing,” he said during a press conference, adding: “We are in this for the long haul.”

The proposed takeover is part of a trend of billionaires buying football clubs in Europe, while overhauling a Parisian club that could potentially rival Ligue 1 champions Paris Saint Germain, owned by Qatar Sports Investments.

Paris FC has struggled to find a supporter base. Last season, the Charlety stadium, with a capacity of 19,000 seats, only welcomed just under 5,500 spectators on average, despite tickets being free since last November.

Agache said last month that LVMH Chairman Bernard Arnault had joined forces with energy drink company Red Bull to enter into exclusive negotiations to acquire a majority stake in the club. Current Paris FC owner Pierre Ferracci said at the same press conference that a deal was imminent.