Billie Eilish’s No.3 Fragrance was named among the top winners during online fragrance subscription pioneer Scentbird’s first Digital Fragrance Awards.
Launched in November last year, No.3 is the singer’s first limited-edition fragrance and the last in the Eilish Collection.
Hosted by beauty editor and Scentbird’s Associate Director of Communications Marianne Mychaskiw, the event was live-streamed from New York City’s iconic Crosby Street Hotel.
In a vibrant celebration of diverse fragrances and industry icons, the awards program saw an exceptional surge in participation this year.
Tapping into the power of digital marketing analytics, Scentbird used insights from millions of consumer interactions to pinpoint emerging trends and preferences.
This strategic approach helps brands fine-tune their campaigns and boost ROI, making data a vital asset in contemporary marketing initiatives.
2024 Awards Winners Revealed
The winners were chosen through online community voting, with the nominees being chosen by a panel of experts — April Long, beauty director at Town & Country, Kathleen Hou, beauty director at Elle, lifestyle creator Diego Leon, and Air Mail Look Contributing Editor Jane Larkworthy.
The complete list of winners of the 2024 Digital Fragrance Awards includes:
- Paul Fino — Fragrance Influencer of the Year
- House of Bō — Rising Star Award
- No. 3 by Billie Eilish — Top New Launch of the Year – Popular
- Carmina by The House of Creed — Top New Launch of the Year – Niche
- Mind Games — Breakthrough Brand of the Year
- Vanilla Sky by Skylar, Sexual Noir Pour Homme by Michel Germain — People’s Choice – Popular (Women’s & Men’s)
- Not a Perfume by Juliette Has a Gun, Layton by Parfums de Marly — People’s Choice – Niche (Women’s & Men’s)
- Mona Kattan Kayali — Trailblazer Award
Scentbird founder and CEO Mariya Nurislamova highlighted the company’s embrace of both traditional and digital innovation, underscoring the powerful relationship between the two.
“This awards program reflects our passion for not only celebrating fragrance artistry but also amplifying the voices of our vibrant community of fragrance enthusiasts,” emphasized Nurislamova.
As an established name across the community, Channel also made strides earlier this year, lighting up the Las Vegas Sphere to introduce its latest fragrance, “No.5 L’EAU.”
B2B Reporter
Ilze-Mari is a B2B reporter with over 8 years of experience in the publishing industry, both print and digital. Specializing in tech features, client advertorials, and industry news briefs for B2B magazines, she is passionate about writing engaging copy across different platforms.
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