Chanel international campaign designed by Chanel
TV, digital, social media devices
First TV broadcast October 16, 2024
Announced last September as the new face of the Chanel N° 5 perfume, Australian actress and producer Margot Robbie co-stars with Jacob Elordi in the new Chanel advertising film directed by Luca Guadagnino (A Bigger Splash, Call Me by Your Name …). Entitled See You at 5, the film of more than two minutes depicts a missed appointment in the cinematic and sunny landscapes of the West Coast of the United States. While Margot Robbie in a red suit (a nod to the one worn by Carole Bouquet in the film Monuments by Ridley Scott in 1986) speeds behind the wheel of her convertible towards Jacob Elordi’s house, he gets on his motorbike to join his beloved. Ironically, their paths will cross, without meeting. The misunderstanding which, although it delays their meeting, will make them laugh, and will allow the actress to dive into the ocean alone, dressed in a red swimsuit. “No. 5 is the answer, Chanel.” Punctuated by the title Veridis Quo by Daft Punk, the film transposes the Chanel heritage into the American universe celebrating the powerful, luminous and assertive femininity perfectly embodied by Margot Robbie
The making of this:
