Stellantis’ descent into hell highlights the failures of the Tavares method

Stellantis’ descent into hell highlights the failures of the Tavares method
Stellantis’ descent into hell highlights the failures of the Tavares method

DECRYPTION – Profit champion since its birth at the start of 2021, the group plans to halve its margin this year. The stock fell by 15% on the stock market this Monday.

Stellantis falls from a height. Until now, the automobile group born almost four years ago from the merger between PSA and Fiat Chrysler had always dazzled its peers with extraordinary financial performances. And for good reason: this general manufacturer boasted the best operating margins in the global automobile industry.

Las. This Monday, Carlos Tavares had to swallow his promises. The “performance psychopath”, as he called himself, had to resolve to publish the first profit warning in his history. A humiliation. The leader had set a double-digit margin as a target for the entire decade? For 2024, Stellantis only forecasts a margin of between 5.5% and 7%. It was 14.4% in 2023.

Weakened Stellantis

Cited as an example by the financial community, Stellantis is now just a manufacturer like any other. Weakened by bad decisions and a difficult economic situation, the group of fifteen…

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