(San Francisco) Instagram, a subsidiary of Meta (Facebook, WhatsApp), has been rolling out all kinds of new features and stratagems for several days to try to attract content creators and users of TikTok who risk losing this application in the United States.
Posted at 3:39 p.m.
After officially announcing longer videos and a new editing tool, Meta is now quietly offering multi-thousand-dollar bonuses to content creators who gain a large audience on TikTok, according to an article from The Information published Wednesday.
“Meta representatives contacted creators, offering sums ranging from US$10,000 to US$50,000 per month […] to post their videos exclusively on Instagram before publishing them on other social networks,” said the site specializing in technology news, citing an anonymous source.
Meta did not immediately respond to a request from AFP.
The future of TikTok is uncertain in the United States. Congress passed a law ordering its Chinese owner, ByteDance, to sell the platform or face a ban.
The deadline was Sunday, and the app was no longer accessible for a few hours, but Donald Trump, president again since Monday, granted it an additional 75 days.
-On Saturday, Adam Mosseri, the boss of Instagram, announced that Reels – the format of short and entertaining videos to scroll on your phone, copied from TikTok – could now last 3 minutes, instead of 90 seconds, a limit fixed more than two years ago.
On Sunday, he presented a new video editing application, Edits, which will be available from February on iPhones to start.
Its launch comes as TikTok’s flagship editing tool, CapCut, has also disappeared from mobile app stores in the United States because it is owned by ByteDance. (Users who already have TikTok and CapCut can continue to use them for now, but there are no more updates.)
“There’s a lot going on right now, but whatever happens, it’s our job to provide the best tools possible to creators,” said Adam Mosseri.
Instagram will also recommend to users Reels liked or commented on by their friends on the platform.
A similar feature was removed in 2019 because it was widely considered intrusive. Many users do not necessarily want their contacts to see the content they “liked”.
