The American fast-food brand continues to develop its vegetarian range, or almost. After the release of its vegetarian nuggets based on pea protein on October 8, McDonald's France will offer from this Tuesday a burger and a wrap made with a food aimed at imitating the taste and texture of chicken, BFM Business has learned .
In a sense acknowledging the failure of the “Grand Veggie” and a first “McWrap Veggie”, two vegetarian products composed of vegetable patties released respectively in 2017 and 2022 which never really established themselves, McDonald's perseveres on vegetarian in this time preferring “fake meats” to lastingly seduce the consumer.
In detail, the manufacture of this imitation chicken consists of an extraction of essential proteins from milk, structured by fibers mainly taken from algae, to which egg proteins and sunflower oil are added, details the chain continuous information. A product which will therefore make up the new “McVeggie” and “McWrap Veggie”.
France
