Carbon measurement: a partnership between DK and Adwanted Group – Image

The DK carbon measurement and management solution signs a partnership with the publisher of technological solutions for the media Adwanted Group. The collaboration aims to integrate carbon data from Radio and TV campaigns into Media Pilot, Adwanted’s advertising management tool. “This partnership reflects our commitment to making carbon data interoperable and accessible where players in the advertising chain need it to combine operational efficiency and environmental commitment,” says Estelle Reale, Chief Marketing Officer at DK.