In collaboration with Sony Pictures Entertainment, DTS Inc. et IMAX CorporationMercedes presented the application LAUGH which will now be integrated into the MBUX infotainment system of his cars. Developed by Sony, this entertainment system will allow customers of the star brand from next summer to access a catalog of films in IMAX format from their car.
On all kinds of screens
The driver can only watch these feature films when stationary for obvious safety reasons, while passengers have the freedom to access the content whenever they want via the screens integrated into the car. or on devices running IOS or Android such as tablets or smartphones.
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Rental or purchase
Initially, the RIDEVU service integrated into Mercedes will only be available in the United States, Germany, Ireland, the United Kingdom, Japan and Canada. It will subsequently be extended to other countries around the world. Customers will have the option to rent or purchase movies directly from their car. The system allows you to watch the same content on a maximum of 6 screens simultaneously, all with an immersive sound experience.
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