Samsung has decided to review its copy for its famous The Frame range. At CES 2025, the manufacturer unveiled the new Frame Pro, and this time, visual performance is no longer overlooked. These televisions are in fact equipped with Neo QLED panels, an in-house Mini-LED technology which significantly improves brightness and contrast. The objective? Offering a visual experience worthy of the best screens on the market, while maintaining the style that has made The Frame famous.
The television that blends into the decor
To support this move upmarket, Samsung has integrated its new NQ4 Gen3 processor, which obviously relies on artificial intelligence. If the technical details still remain unclear, we already know that this processor is optimized for 4K. Result: we should be entitled to a more fluid and detailed image, perfect for movie evenings.
In terms of refresh rate, even the standard model of the new range receives a little boost with an increase to 144 Hz. But it is clearly the Frame Pro which steals the show this year.
One of the great strengths of The Frame family has always been its design. These TVs look almost like paintings when they’re turned off, with their customizable frame and matte screen. The Frame Pro is no exception to the rule and pushes even further the idea of a television that disappears into the interior decor.
The new Wireless One Connect box is a major innovation. This system allows you to connect your devices (consoles, TV boxes, etc.) remotely, without visible cable. Unlike other wireless systems on the market, this one does not require a direct line to the screen. You can store the box in a cabinet and enjoy an ultra-clean installation, without unsightly wires lying around.
Another little new feature: Samsung’s Art Store, which allows you to display works of art on your screen, will now be available on certain non-Frame televisions. Even if this service remains paying to benefit from the complete collection, a few free images are offered each month, and it is always possible to import your own visuals via the dedicated application.
With the Frame Pro, Samsung is directly attacking more affordable models like the Hisense Canvas TV, while reaffirming its role as a pioneer of “artistic” televisions.
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