In London, on the famous Abbey Road, a place of pilgrimage for all Music lovers, ELLE Belgium had the opportunity to discover the Volvo EX90 and its brand new Abbey Road Studios mode. An immersive experience that promises to revolutionize the way we experience music in the car. A look back at an extraordinary day that brought together cutting-edge technology and musical mythology.
As soon as we arrived in front of the doors of the legendary studio, the atmosphere was breathtaking. If walls could talk, they would tell the story of the Beatles, the symphonies of Pink Floyd and so many other musical moments that redefined our culture. Today, this historic venue is teaming up with Volvo to offer music lovers a unique experience: transforming the interior of a car into an extension of Abbey Road Studios themselves.
©James Robinson
©James Robinson
©James Robinson
©James Robinson
©James Robinson
-Technology at the service of sound
The Volvo EX90 becomes a real concert hall on wheels. Thanks to its Bowers & Wilkins audio system, the model offers an Abbey Road Studios mode which captures the acoustic essence of the legendary spaces of this legendary studio. Once inside, we were transported into a veritable bubble of sound: from the intimate nuances of a control room to the vibrant scale of a large recording room. All with incomparable precision and clarity.
A recording studio on board
Abbey Road Studios mode is not just about listening: it invites personalized sound exploration. With “Producer” mode, it is possible to adjust the tonality and spatiality of the sound, as a sound engineer would do. For the less initiated, several presets allow you to adopt different atmospheres optimized according to your desires. In short, the Volvo EX90 offers everyone the luxury of redefining their relationship with music, whether to relive iconic albums or rediscover their favorite playlists with unprecedented sound quality.
When music meets the road
This sound innovation is enriched by Dolby Atmos technology, which adds a three-dimensional dimension to the experience. Imagine an orchestra where each instrument seems to float around you, regardless of your seat in the vehicle. And with its 25 strategically positioned speakers, the audio system recreates total immersion, halfway between the stage and the studio.
A new era for music lovers
The Volvo EX90 redefines the way we experience music in the car. More than just an audio system, it offers a sound adventure that will delight lovers of beautiful melodies. Whether you’re on your way to work or on a road trip, this car transforms every journey into a unique moment of musical escape. Abbey Road Studios mode will be deployed in the Volvo EX90 via a remote update (over-the-air) during 2025. An event not to be missed for all those who dream of combine the history of music and the modernity of the road.
This article was written in close collaboration with Volvo.
