Nvidia’s success in the race for artificial intelligence continues to raise eyebrows, including those of Apple, which is seeking to gain more independence in this sector.
All tech companies today want to position themselves in the technology sector.artificial intelligence. Whether by investing in already existing companies, such as OpenAIor by creating their own infrastructures. In this game, it’s now a few years that Apple and Nvidia are jockeying for help.
Reduce your dependence
In the tech sector, Apple occupies a special place. The Cupertino firm distinguished itself from its multiple competitors with its closed ecosystem and the creation of proprietary accessories. If the arrival of the M1 chip on MacBooks marked a break with Intel, today, it is Nvidia that the Apple brand would like to separate from, reports Apple Insiders.
To go further
Why Nvidia’s dominance in AI is increasingly making people cringe
A one-sided conflict
Today, Nvidia holds between 70 % et 95 % market share of AI chips, according to Apple Insiders. A position that allowed it to get ahead of Apple, making it the most valued company on the stock market. A monopoly that Apple would take a dim view of. For several years, the firm has been considering going through TSMC to design its own AI chips and servers and gain independence. A strategy for which Apple seems ready to do anything. Recently it became known that Apple’s artificial intelligence chips are not driven by Nvidia, as one might have thought, but by Google and its data centers open to third-party companies since 2017.
To go further
Apple Intelligence is not driven by who you think
If we can expect a response from Nvidia, this is apparently not the case. Although other conflicts date back to the Steve Jobs era, linked to the unauthorized use of certain technologies, it seems that the resentment persists only on Apple’s side. For its part, Nvidia made it known via The Information that the company remains open to collaboration with Apple.
