Indeed, according to a study by the Piper Jaffray firm, The most popular Apple products at Christmas are not what you think! So, what did you find under the tree?
Lots of… AirPods!
First of all, you should know that Apple is one of the most popular brands during the holidays, ahead of Nike or even luxury brands like Louis Vuitton.
With their prices starting at less than €200, These are the AirPods, the star of the holidays! It must be said that headphones are intended for almost everyone in the family, whether you have an iPhone, a Mac or even an Android!
The exact quantities are unknown, but the headphones would represent a few tens of millions of units sold at this time of year in the USA alone. The AirPods 4 are particularly good this year, especially with active noise reduction, and that makes them a really ideal gift.
An Apple Watch?
Another Apple product almost affordable
the Apple Watch would also be in the top three products offered: 10% of customers would even receive the watch at Christmas!
With a very general positioning, It is aimed at both athletes and those who care about their health, such as the elderly. -but not only that. Let's not forget the connected functions either: for example, you can control your Tesla with your watch or turn on the lights in your living room!
Finally, the Apple Watch SE is perfect for teens and childrenwith their contained price, even if the latest version is no longer as interesting as in the past.
How about an iPad?
With an iPad 10 starting at €339 on Refurb, it is indeed the case for the end of 2024!
The tablet is therefore the 3rd most popular product at Apple… with undoubtedly the most affordable modelseven if prices have risen significantly in recent years. Even an iPad mini starts at more than €600 and let's not talk about the iPad Air and Pro whose prices are soaring far too quickly.
No iPhone or Mac?
Contrary to what one might believe, Macs and iPhones only represent 1% of Apple products received at Christmas.
In addition to the excessively high price of these devices, we also imagine that we prefer purchase the models and configurations that meet our needslargely professionals.
And you, what did you receive for Christmas? Is this study true around you?
