The Carter’s boutique finally opens its doors in Casablanca, offering a complete range of certified children’s clothing and welcoming the iconic brands OshKosh B’gosh and Skip Hop. A first in Morocco, the result of the partnership between Wlidaty.com and the American brand…
The AnfaPlace Mall shopping center in Casablanca hosted a significant event this Saturday: the inauguration of the first Carter’s store in Morocco and on the African continent. This launch, orchestrated by the Moroccan e-commerce site Wlidaty.com, heralds a new era for Moroccan families looking for quality, comfortable and stylish clothing for their children.
Founded in 1865, the American brand Carter’s is a true institution in the world of children’s clothing. With this partnership, Wlidaty.com and Carter’s are taking a historic step, making Casablanca the brand’s gateway to Africa. “Introducing Carter’s to Morocco is a source of immense pride. We know how much parents look for products that are both safe and stylish for their children.”, says Amina Tibi, founder of Wlidaty.com. This partnership is part of an ambitious expansion strategy aimed at establishing a physical and digital presence for the brand across the Kingdom.
Located on the second floor of AnfaPlace Mall, the Carter’s boutique covers 180 m² and offers a whole world dedicated to children, varied collections for newborns, toddlers and children up to 14 years old. Each piece meets the most demanding standards, with Oeko-Tex® Standard 100 certification guaranteeing products without harmful substances. At the same time, two distinct spaces highlight associated brands: OshKosh B’gosh, famous for its timeless denim overalls, and Skip Hop, specializing in ingeniously designed childcare accessories.
For parents looking for practicality, all Carter’s, OshKosh B’gosh and Skip Hop products are also available on Wlidaty.com. This site, designed to meet the needs of Moroccan families, offers a smooth user experience, fast deliveries and first-rate customer service. By welcoming Carter’s, Wlidaty.com confirms its leading position in the early childhood market while strengthening digital commerce in Morocco.
If Casablanca is today at the heart of this adventure, the ambitions do not stop there. Other openings are already planned in cities like Rabat, Marrakech and Tangier, promising to make Carter’s a must-have for children’s fashion in Morocco.
With this arrival, Carter’s and Wlidaty.com establish themselves as key players, ready to reinvent the daily lives of Moroccan families!
