In addition to X, DOGE, Tesla and SpaceX, Elon Musk has a new project: setting up his AI video game studio to tackle “wokism”.
More than ever, video games are becoming the terrain of a cultural battle, particularly in the English-speaking world.
An ecosystem of influencers and Internet users has grown since the start of 2024, the year of the presidential election in the United States, to denounce games that, according to them, focus too much on issues of inclusiveness: more often a female, black or LGBT character.
An ecosystem nourished by the YouTube algorithm and by X, Elon Musk's social network. After several appeals throughout the year, the billionaire decided to get involved by announcing the opening of a video game studio.
AI video games
On X, Elon Musk announced that his startup dedicated to AI, xAI, would very soon create a studio to develop video games using AI. The objective: “ make games great again ”, in obvious reference to “ make america great again » the Donald Trump.
The startup is now offering its Grok assistant to X Premium subscribers. It allows you to answer questions and generate images like Gemini or ChatGPT.
In the process, the billionaire also denounced the Xbox marketing manager: “ can they just make good games and do without the wokism lesson? wtf “. He also commented on memes consistent with the movement's rhetoric.
It's hard to know how serious Elon Musk is with this new project. The billionaire has sometimes announced things on his social networks without subsequently sticking to them. We remember his idea of a cage fight with Mark Zuckerberg. In the same evening, the question of a takeover of Hasbro, the company holding the Dungeons & Dragons license, was raised.
This new episode further fuels the cultural battle of which video games are one of the fields in 2024. Studios like Bioware or Ubisoft behind Dragon Age: The Veilguard, Star Wars Outlawsor Concordhave particularly suffered through campaigns of harassment of developers.
The members of the movement now seem to be turning towards a new target: Avowedthe next RPG from studio Obsidian and published by Xbox. The game recently revealed that it will be possible to choose your character's pronoun. Something “totally unacceptable” for Elon Musk.
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