To highlight the colors of its new Razr 50 and Razr 50 Ultra folding smartphones, Motorola has come up with a totally futuristic and original campaign. « Styled With Moto » incorporates outfits created by artificial intelligence, in a style inspired by fashion clips.
In collaboration with agency Heaven, the art-like campaign film features models in haute couture outfits inspired by Motorola’s iconic “Batwing” logo. The distinctive logo, which resembles stylized bat wings, is often used in the brand’s advertising campaigns and merchandise.
Each outfit showcases the six colorways of the iconic smartphones, in a universe that mixes runway and photoshoots. They are the result of thousands of AI-generated images, selected and adapted to integrate Motorola’s patterns. This methodology not only captures the desired aesthetic and style, but also incorporates an innovative dimension to each creation.
The launch event featured an exhibition of portraits of 150 guests dressed in “Motorola Batwing” outfits, accompanied by a haute couture piece, the “Motorola Dress,” designed in collaboration with creative studio Scotomalab.
The campaign is completed by an influence component with two content creators (@dressingleloo & @thedwardsad) who have created a video presenting outfits that match the different colors of the phone.
