Imported from the United States in the early 2000s, Amazon established itself in France, revolutionizing online commerce in France. Specialized at the time in online sale of books, CDs and DVDs, the American giant has since grown exponentially. And like every year, at the end of the year, there is an event that many French people would not miss for the world and of which Amazon is one of the main players: the Black Friday.
Traditionally American, Black Friday, which takes place the Friday after Thanksgiving, is now being emulated in France. On the occasion of this shopping appointment of the year which will be held on November 29, many brands are slashing their prices by offering exceptional offers, Amazon in the lead. A bargain for Christmas shopping. This year again, the American giant has taken a head start. He launched his Black Friday Week on November 21 and will last until Monday, December 2.
What is behind the Amazon logo?
On this occasion, traffic on the site is particularly intense. And Amazon knows how to do well. The online sales site is also in first place among favorite brands French people, particularly in the Multimedia/Home Appliances category, as revealed by an annual survey conducted by NetMedia Group with EY-Parthenon. It must be said that the brand knows how to stand out from its competitors like Fnac, Cdiscount, Darty… Whether through its competitive prices or its recognizable logo among many others, Amazon does everything possible to satisfy and attract ever more customers.
Besides, have you ever wondered what is hidden behind the logo of the American giant? Although it is well known to the general public today, the Amazon logo did not always have this appearance. Indeed, the latter has undergone a number of changes. It was in 1994 that the first logo appeared. Square in shape, with a A capital letterthe first letter of the alphabet, the latter is crossed by a winding river on a blue background evoking the most powerful and long river in the world, the Amazon. The ambitions of Jeff Bezos were therefore clear from the start.
The evolution of the Amazon logo since its creation in 1994
The logo then evolved. He abandoned his blue color in favor of a more sober and more serious appearance in 1997 with black and brown. But obviously something was still missing in the design of this logo. It's in the 2000s that it will finally experience a major change.
The name of the brand now takes a central place. An orange arrow located under the Amazon name, reminiscent of the shape ofa smile and highlighting the excellence of customer service, contrasts with the black typography of the brand. Besides, looking more closely, perhaps you noticed that this orange arrow begins under the letter A and extends to the letter Z. This is no coincidence.
© Shutterstock Amazon Headquarters, Seattle, USA
The Amazon logo says a lot about the values of the online shopping brand
Indeed, the brand wishes to allude to the first and last letter of the alphabet in reference to its product catalog and the service it offers. In other words, you will find everything on Amazon, an offer from A to Zfrom product choice to customer satisfaction through home delivery.
The famous brand has therefore established itself over the years as being THE reference in terms of online shopping. It must be said that if many consumers regularly visit Amazon's thousands of pages, it is certainly because they are sure to find absolutely everything they need there and one order. If the brand now sells much more than books, its logo has also adapted to its evolution.
