Subject : FRI
Mark your calendars! Decathlon stands against the excesses of Black Friday, encouraging Canadians to prioritize physical activity. On November 29, by adding a time reserved for exercise to their schedule, those registered have the chance to receive a free sports item.
MONTRÉAL, the 20 nov. 2024 /CNW/ – On Black Friday, rather than promoting sales, Decathlon encourages Canadians to swap shopping for sport. People who make room for sport in their schedule that day simply have to invite the brand to the event on their calendar for the chance to receive a free sports item.
Every year, Black Friday pushes us to spend the day in front of our screens looking for the best deals, leaving us little time for a little physical activity. So, to offer everyone a healthier option for this day, Decathlon is going against the grain by offering Canadians to make room for sport rather than shopping.
The Friday after Thanksgiving in the United States is the biggest shopping event of the year. But it doesn’t come without its share of financial and psychological stress: the dopamine felt by adding items to the cart is quickly replaced by anxiety or regret. In fact, 88% of shoppers say they have spent too much on Black Friday in the past (TechReport, 2024).
“Sports have a unifying power, and it is proven that they improve physical and mental health. What matters to us is that Canadians always feel ready to play,” says Nicolas Roucou, CEO of Decathlon Canada. “At Decathlon, we want to have a positive effect on people, on society, and on the planet. That’s why we’re doing something different on Black Friday. »
Since its beginnings in 1976, Decathlon has always believed in the positive and vital effect of practicing sport on health and well-being. This initiative is deeply anchored in the brand’s values and echoes its primary mission: to move humanity through the magic of sport.
Decathlon’s business model, based on sustainability, recognizes that sport should not be practiced to the detriment of the planet, a consideration often put aside during events encouraging overconsumption such as Black Friday. With its unique operations, Decathlon ensures that it offers reasonable prices all year round, and not only during flash sales like Black Friday.
This is not the first time that Decathlon has taken a stand in favor of the common good. In the past, the brand has launched campaigns that advocate inclusion and accessibility in sports, such as Symbols of possibility, Stolen Discounts et All out.
On the occasion of Black Friday, Decathlon is encouraging people to put screens aside, disconnect, and take the time to move. From November 20, invite [email protected] sports activity in your diary for November 29. You will then receive a link to register for the program. Those selected will receive a free sports item as a reward.
To find out more, go to FaitPlaceAuSport.ca.
ABOUT DECATHLON
A multi-specialist sports brand meeting the needs of beginners and high-level athletes alike, DECATHLON is a manufacturer of innovative sporting goods for all skills. With more than 100,000 employees and 1,700 stores around the world, Decathlon and its teams have been working since 1976 to meet a continuing ambition: Move people through the wonders of sport, to help them be healthier and happier in a sustainable future.
ABOUT DECATHLON’S SUSTAINABILITY COMMITMENTS
Decathlon is committed to making its operations as sustainable as possible, as demonstrated by its commitment to achieving carbon neutrality by 2050. The brand works collaboratively with suppliers and partners throughout the supply chain, in prioritizing circularity and extending the life cycle of products, which allows customers to reuse, repair and recycle their products.
SOURCE Decathlon
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Press release sent on November 20, 2024 at 07:55 and distributed by:
