when and how to take advantage of promotions before and during Black Friday?

To optimize your purchases, it is essential to understand the promotional calendar and know when to act to get the best prices. Discover the different phases of Black Friday promotions: from early offers to those of Cyber ​​Monday, including the best days to buy according to product categories. Follow our guide so you don’t miss any opportunities this year.

Traditionally, Black Friday is held on the last Friday in November. But for several years, “Early Black Friday” or pre-promotions have started at the beginning of November. These anticipated campaigns allow brands to capture the attention of buyers before the great excitement of Black Friday.

Here are some key dates to watch:

• Mid-November: The offers begin and diversify with promotions on household appliances, video games and beauty products.
• Black Friday week (starting November 25): Promotions reach their peak with even bigger discounts.

Some brands, such as Amazon or Cdiscount, also offer daily flash sales in the days preceding Black Friday. It is therefore crucial to regularly consult merchant sites to spot the best offers.

Black Friday: The day not to be missed

Friday November 29, 2024 will mark the climax of the promotions. During this day, e-commerce sites, as well as physical stores, will offer massive discounts on a wide range of products, such as:

Black Friday is also the ideal time to buy items at reduced prices in categories that rarely see big promotions, such as connected objects or sports equipment. However, be quick: stocks of the most popular products often run out within a few hours.

After Friday, promotions continue throughout the weekend. Many brands are maintaining their offers or offering new discounts on different products. This time frame is often the ideal opportunity to:

• Buy products that were not on sale on Friday.
• Take advantage of discounts on accessories (shells, cables, supports, etc.).
• Do some last minute shopping for Christmas gifts.

Online brands, in particular, are taking advantage of this to rekindle buyer interest with flash sales and exclusive promo codes.

Cyber ​​Monday: the latest good deals

Cyber ​​Monday, which will take place on Monday December 2, 2024will close the Black Friday promotions season. Although this day is historically dedicated to high-tech products, many brands are now extending their discounts to other categories, such as fashion, beauty or home goods.

Here are some tips to make the most of Cyber ​​Monday:

• Target high-tech products not on sale on Friday (computers, peripherals, etc.).
• Look for promo codes specific to Cyber ​​Monday.
• Watch for private sales or offers reserved for subscribers of certain sites.

Cyber ​​Monday is also a good time to make more thoughtful purchases, after the excitement of Black Friday.

To get organized: The summary calendar of offers

Here is a summary of the important steps to maximize your purchases:

1. Mid-November: Expansion of offers, particularly on electronic products and household appliances.
2. November 29 (Black Friday): The biggest promotions, to watch closely.
3. Black Friday weekend: Extended deals and last minute opportunities.
4. December 2 (Cyber ​​Monday): Latest good deals, with a focus on high-tech.

Our purchasing guides to assist you

To help you spot the best deals, here is a selection of shopping guides essential:

With this detailed calendar and our practical advice, you will be perfectly prepared to navigate the world of Black Friday 2024 promotions. Plan, compare and take advantage of this period to make smart purchases and save!