Topics: New products and services, Surveys, Opinions and Research
– Good news for 9 out of 10 Europeans who will buy gifts for up to 15 people –
- The “Black Friday” event runs from November 22 to December 3, with significant discounts on products.
- Even more chances to win “Shake and Win” prizes and unlock additional discounts and discount coupons.
- New research from AliExpress reveals that 90% of Europeans will buy gifts for up to 15 people, typically spending more than 50 euros by gift.
HANGZHOUChine, November 19, 2024 /PRNewswire/– International online retail marketplace AliExpress continues the festive shopping season with Black Friday deals and discounts of up to 80%. Following this month’s Global Singles’ Day Shopping Festival, the platform continues the discount season with live Black Friday deals from November 22 to December 3.
Le Black Friday has quickly become a new tradition in the shopping calendar in Europemarking the start of the gift-buying season. This year, Europeans plan to be generous with their loved ones, as a new study from AliExpress reveals that more than 90% (91.4%)[1] Europeans[2] respondents will buy gifts for up to 15 people, and that they plan to spend on average more than 50 euros per gift.
European Holiday Gift Buying Trends
In Spaina greater number (95%)[1] of Spaniards plan to buy gifts for until 15 people. At United Kingdom, gift lists are even longer, with 15%[3] of Britons say they will buy for more than 15 people.
Younger generations plan to buy gifts for more people than older generations[2]. Gen Z Europeans are four times more likely (16%) to buy for more than 15 people than Baby Boomers (4%).
Gender comparison of spending
In Europemen generally spend more per gift than women. For example, in Italymen expect to spend 15% more per gift than women (50 EUR versus 43 EUR). In Polandmen will spend (more than 215 PLN) 13% more than women (less than 190 PLN), and in Francemen plan to spend 12% more per gift than women (62 EUR against 54 EUR).
In most markets, the data reveals gender equality in the number of people Europeans will buy gifts for. However, in Germanywomen will buy gifts for more people than their male counterparts.
The rarity of the car–gift
However, among all these gifts, many Europeans rarely think about treating themselves: 13% of European consumers never buy themselves a gift. British consumers are among the most reluctant? a quarter of them (25%) say they would never give themselves a gift? while only 6% of consumers Spanish indicate the same thing.
Throughout theEuropebuyers’ reluctance to treat themselves to a gift is more evident among those over 55, while younger generations are the most inclined to treat themselves to a gift – only 3.84% of 18-24 year olds indicate the same thing.
The data reveals that budgetary constraints are the most common reason (29%) why people refuse to give each other gifts. This is particularly true in Italywhere 37% of consumers are likely to indicate that they feel cramped.
Across all markets, one in ten consumers (11%) say they wait for a discount before buying for themselves, and Polish are the most bargain-inclined, with 14% indicating they are waiting for a price drop.
At the same time, some consumers (14%) simply prefer to give to others. THE French (18%) are the most likely to prefer to buy for someone else, while only 9% of consumers British indicate the same thing.
Reward yourself with Shake and Win this Black Friday
Beyond deals and discounts, AliExpress continues its famous “Shake and Win” operation during the Black Friday sales, giving customers the opportunity to win rewards and special offers. Consumers can simply “shake” their phone or tablet to unlock prizes*, ranging from discount coupons** to physical prizes, updated daily, including: gaming consoles, wireless headphones and more Again.
Fast and free delivery options
Buyers on AliExpress can benefit from fast and reliable delivery options. Cross-border deliveries are made in 3-5 days to Spain, 7 days to the UK, Germany and Franceand in 7 to 10 days in Italy. To further enhance the customer experience, the platform offers*** free delivery and returns, ensuring smooth and convenient shopping.
“For many, Black Friday marks the start of the gift-buying season. The new study reveals that Europeans are generous gift givers, with most buying for up to 15 people. This year, AliExpress is making it easier to buy the perfect gift for everyone on your list, with our incredible selection and discounts of up to 80%,” says Gary Toppcommercial director forEurope at AliExpress.
*Prices are subject to payment of 0.1 USD for order processing.
**Coupon codes can be used to get discounts on AliExpress orders. 35? discount for an order over 200?, 100? discount for an order over 500?
***Some exceptions apply to free shipping and free returns.
About AliExpress
Launched in 2010, AliExpress is a global e-commerce platform dedicated to creating a better shopping experience for hundreds of millions of consumers in more than 200 countries and regions. In addition to the English version, the AliExpress platform is available in 15 other languages. AliExpress is part of the Alibaba International Digital Commerce Group.
About Censuswide and search
The study was carried out by Censuswide with a sample of 11,000 respondents in the United Kingdom, in Francein Germany, Spain, Italy and Poland (Nat Rep 18+). Data was collected between October 8 2024 et on October 16, 2024. Censuswide employs members of the Market Research Society and adheres to the MRS Code of Conduct and the ESOMAR Principles. Censuswide is also a member of the British Polling Council.
[1] Combine « 0 », « 1-5 », « 6-10 », « 11-15 »
[2] The following statements refer to the people interviewed in the study
[3] Combine « 16-20′, « 21-15 », « 26-30 », « 31-35 », « 6-40 », « 41-50 ».
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Press release sent on November 19, 2024 at 07:51 and distributed by:
