Elden Ring Shadow of the Erdtree has clearly been one of the biggest expectations of the year 2024. However, despite the hype, Miyasaki’s title has not yet surpassed the biggest success of 2024 in terms of figures: Palworld .
Summary
- A Winning Mix of Genres
- A Growing Player Base
- Elden Ring Competition and Its DLC
- The Role of Influencers and Social Networks
- Pocketpair’s Marketing Strategy
A Winning Mix of Genres
Palworlddeveloped by Pocketpair studio, combines several popular game genres into one unique title. This bold blend of RPG, survival, and creature-catching gameplay, similar to the Pokémon games, has captured the imagination of gamers around the world. In Palworld, players can explore a vast open world, capture creatures called “Pals”, and use them to fight, build structures, and even craft items. This versatility in gameplay has allowed Palworld to stand out in a market saturated with more traditional games with an impressive number of 2,101,867 players in 2024.
A Growing Player Base
The meteoric rise of Palworld in terms of popularity is largely due to its innovative approach and addictive gameplay. Players are drawn to the freedom the game offers, the ability to play alone or cooperatively, and the countless ways to interact with the world and its creatures. This gameplay diversity not only attracted a large player base, but also maintained a high level of engagement, crucial for maintaining high player numbers over the long term.
Elden Ring Competition and Its DLC
The year 2024 also saw the release of the highly anticipated DLC‘Fire Ring, a game that has already set records for popularity and sales since its initial release. Developed by FromSoftware, Elden Ring has seduced players with its dark and mysterious world, its demanding gameplay and its deep lore. The DLC, rich in new content and challenges, was enthusiastically received by fans. Despite this, Elden Ring has failed to surpass Palworld in terms of the number of active players.
This phenomenon can be explained by several factors. First of all, Elden Ring’s player base, while passionate, is largely made up of hardcore players who seek intense challenges and a singular gaming experience. On the other hand, Palworldwith its more accessible and varied gameplay, attracts a wider audience, including casual players as well as children and families.
The Role of Influencers and Social Networks
Another key factor in the popularity of Palworld is the role played by influencers and social networks. Many popular streamers and YouTubers have adopted the game, sharing their adventures and creations with millions of fans. These videos and streams created a snowball effect, attracting more and more players curious to discover this game so often recommended by their favorite content creators.
Pocketpair’s Marketing Strategy
Pocketpair’s marketing strategy was also a determining factor in the success of Palworld. The studio skillfully used social media, viral marketing campaigns, and collaborations with influencers to promote the game. Additionally, regular updates and in-game events kept players interested and motivated them to keep coming back.
Pour rappel, Elden Ring : Shadow of the Erdtree est disponible sur PS5, PS4, Xbox Series, Xbox ONE et PC.
