In recent years, Korean beauty brands have invaded our bathrooms and revolutionized our routines. Between technological innovations, respect for tradition and ever cuter packaging, K-beauty products have definitely won our hearts. But among all these brands, which ones really deserve our attention? Here is our selection of the 10 essential Korean brands, with their flagship products that make us dream of perfect and luminous skin.
Medicube
When science meets beauty
Medicube is the brand to have in your bathroom when you are looking for concrete and visible results. Known for its scientific and dermatological approach, it offers products that combine cutting-edge technology and effectiveness. The product everyone is talking about right now is theAGE-R Booster Pro. This device brings together no less than six technologies to offer a “glass skin” effect worthy of the most beautiful Korean skin. By improving the absorption of treatments and stimulating cellular regeneration, this device truly works miracles. It is the perfect tool for those who dream of a healthy glow while smoothing out skin irregularities.
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Hwarang’
Beauty inspired by ancestral traditions
Hwarang’ takes us on a journey through Korean history with products inspired by the “flower knights” of the Silla kingdom. The brand focuses on the “hanbang” approach which uses traditional Korean medicinal herbs. Their flagship product, the Bellflower Cleansing Balmis a makeup remover balm that melts on the skin to gently dissolve makeup and impurities. Enriched with bellflower, it leaves the skin clean, soothed and ready for care. The makeup removal ritual has never been so gentle and pleasant.
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Peace be upon you
The elegance and luxury of traditional treatments
When it comes to luxury in K-beauty, Sulwhasoo is THE reference. Inspired by traditional Korean medicine, this brand highlights precious ingredients such as ginseng. Their star product? THE Concentrated Ginseng Renewing Serum. This serum is a true anti-aging potion that intensely hydrates, boosts elasticity and restores radiance to the skin thanks to red and white ginseng extracts. It is the ideal ally for those looking to slow down the signs of time without giving up an ultra-sensory texture.
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Laneige
For intense hydration and radiant skin
Laneige is the essential brand for hydration enthusiasts. Known for its ability to plump the skin, it offers treatments that boost radiance. The cult product? There Water Sleeping Mask. This ultra-lightweight overnight mask infuses skin with moisture while you sleep, for a baby-skin effect when you wake up. Thanks to its formula enriched with mineralized water and squalane, it strengthens the skin barrier and offers a natural glow. Perfect for dehydrated skin or those looking for an effortlessly luminous complexion.
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Innisfree
Nature-inspired beauty of Jeju Island
Innisfree is a brand that takes us on a journey, straight to the volcanic island of Jeju, from where it draws its ingredients. Committed and eco-responsible, it offers products that respect nature and the skin. Its flagship product, the Green Tea Seed Serumis a light serum based on fresh green tea. Ideal for strengthening the skin barrier and providing a natural glow, this serum adapts to all routines. Fresh and hydrating, it is perfect for those who want plump and luminous skin while respecting the environment.
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Etude House
Colorful and fun beauty to express your personality
With its fun and colorful packaging, Etude House brings a touch of lightness to our beauty routine. It’s the ideal brand for fans of fun and accessible makeup. Their Dear Darling Water Tint is a lip and cheek ink that offers a natural “bitten” effect, perfect for a fresh and dapper look. Long-lasting and hydrating, it allows you to play with colors without weighing down the complexion. Fun, effective and accessible, Etude House is perfect for those who love beauty without the hassle.
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Cosrx
Simplicity for sensitive skin
Cosrx is a minimalist brand, known for its clean and effective products, specially formulated for problem skin. His bestseller, BHA Blackhead Power Liquidis an exfoliating treatment that uses salicylic acid to unclog pores and improve skin texture. It is particularly effective for blemish-prone skin and helps reduce blackheads. Cosrx is the essentials, without frills, for clear and healthy skin.
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Dr. Jart+
The fusion between science and art
Dr. Jart+ stands out for its offbeat packaging and innovative products. The brand is famous for its cica (centella asiatica) treatments that soothe and repair the skin. THE Cicapair Tiger Grass Color Correcting Treatment is a corrective cream that soothes redness while providing light coverage. Enriched with centella asiatica, it helps protect the skin from external aggressions and evens out the complexion. Ideal for sensitive skin or those looking for an all-in-one soothing and corrective treatment.
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Missha
Quality at an affordable price
Missha is a brand that combines quality and accessibility, offering high-quality care without breaking the budget. Their Perfect Cover BB Cream is a must-have for those looking for natural coverage with a touch of care. With SPF 42 protection, this BB cream hydrates, evens out the complexion and protects the skin from UV rays. Its light texture makes it the perfect choice for daily makeup that also takes care of the skin.
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Klairs
Softness and simplicity for sensitive skin
Klairs offers simple and effective products, specially formulated for sensitive skin. Their Supple Preparation Unscented Toner is a hydrating toner that balances the skin’s pH and improves the absorption of subsequent treatments. Fragrance-free, it is ideal for reactive skin that needs a boost of hydration without the risk of irritation. Klairs is the brand that we adopt with our eyes closed when we are looking for respectful and efficient care.
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Whether you’re a fan of ultra-polished routines or prefer a minimalist approach, these Korean brands will offer you that little extra that makes all the difference. So, ready to add a touch of K-beauty to your routine?
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