Tech companies are increasingly diversifying their activities. The latest example is Nintendo, which is releasing a connected alarm clock and a music streaming application in quick succession. Pure marketing or economic strategy?
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Tech journalist
By Thomas CasavecchiaPublished on 11/11/2024 at 10:29
Reading time: 2 min
Cn recent years, tech giants have touched everything.
Microsoft, a software staple, has been creating its own computers for years; Apple, with each financial report, inflates its “services” revenues while we no longer know very well whether the emphasis, at Meta, is placed on Facebook and Insta or on its augmented reality glasses. Today, everyone has also embarked on a frantic race to develop artificial intelligence. A race that sometimes seems very far from their core-business. But maybe not that much.
“It is a strategy put in place by different actors. Apple, Samsung or Microsoft are concrete examples of the irresistible appeal of the “economy of scope” of platforms,” explains Nicolas van Zeebroeck, professor at Solvay Business School (ULB). Once you have a digital platform, the hidden infrastructure that powers it can be used to diversify and offer new services to your customers. »
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