On the occasion of the release of the game Assassin’s Creed Shadows, scheduled for November 15, 2024, Ubisoft and Biborg have joined forces to offer a narrative experience intended to keep players in suspense until the next official announcements. A campaign that took place on June 3 and 4 on Discord, involving content creators and their communities in an adventure in the heart of feudal Japan. Biborg designed an activation involving 70 content creators and 5 community leaders around the world who received a mysterious box, the starting point for a series of puzzles. Their mission is to help Yasuke and Naoe identify their next targets, by answering the questions Who, Where, and How to eliminate them. On June 3, content creators and their communities were invited to join a dedicated Discord server, enriched with various narrative bots. These tools made it possible to discover clues by solving puzzles collectively. On June 4, during their livestreams, the Creators had to use the information discovered by the community the day before, as well as the clues present in the mysterious box to solve the last puzzles to discover exclusive information.
