On October 23, 18,000 Los Angeles Clippers fans played a game projected on the central screen of the Intuit Dome. The atmosphere at the start of the Basketball season was enhanced tenfold by the know-how of the Quebec company PixMob, which also installed an LED lighting system to illuminate the armrests of the arena. Portrait of an SME having a very busy summer.
Posted at 3:29 a.m.
Updated at 9:00 a.m.
PixMob was already handling some of the Clippers’ flagship events when Steve Ballmer, the basketball team’s owner, contacted the company. It was three years ago. The ambition was simple: to provide the best customer experience for the National Basketball Association (NBA), and to amplify fan participation. “It’s a bit of a taste of what we can do in the future,” explains Vincent Leclerc, co-founder and CEO of PixMob. The armrests have built-in lights and a USB port. Buttons allow you to play interactive games during downtime and control the lights.
PHOTO PROVIDED BY PIXMOB
The Intuit Dome’s armrests have built-in lights and a USB port.
The company founded in 2006 has just been named to the Fast 50 2024 in the Industry Leaders category, which rewards companies that show the highest percentage of revenue growth over a period of four consecutive years. And she was named among the Green Guardians 2024 by IQ Magazine for the world’s first compostable cane sugar bracelet that she developed for Coldplay shows.
En bref, les contrats s’accumulent et les clients reviennent. « On n’a jamais perdu de clients », note M. Leclerc.
Le spectacle de la mi-temps du Super Bowl. Plus de 200 concerts un peu partout. La cérémonie de clôture des Jeux paralympiques et celle des Jeux olympiques de Paris, durant laquelle des données de chaque siège étaient prises lors du spectacle et retransmises en pixels sur un écran géant. Ce ne sont que quelques-uns des mandats réalisés cette année par l’entreprise qui est active dans 50 pays.
Étendre la scène à la foule
PixMob a fait des bracelets lumineux contrôlés par la lumière infrarouge sa marque de commerce. Et si l’entreprise ne cesse d’élargir son champ d’expertise, ce n’est pas pour autant que les bracelets lumineux vont disparaître. Ils ont leur raison d’être. Ils témoignent de la participation de la foule. Et de son enthousiasme. « Un spectacle, c’est sur la scène. Mais on peut étendre la scène à la foule et faire participer les gens de différentes façons pour que le spectacle soit amplifié », illustre M. Leclerc.
PHOTO CHARLES WILLIAM PELLETIER, COLLABORATION SPÉCIALE
Vincent Leclerc, cofondateur et PDG de PixMob
Ce qu’on entend souvent [de la part des artistes]it’s: “Wow, I see 60,000 people who came to celebrate with me tonight.” […] What they like about PixMob is that you can create moments throughout the show.
Vincent Leclerc, co-founder and CEO of PixMob
With all these successes, what is the company’s biggest challenge? Support growth, answers Mr. Leclerc.
When the company had its first major contract in 2010 with Cirque du Soleil, it had 10 employees. Today, it has 200, including contract workers. And yet, PixMob refuses all contracts with fewer than 10,000 spectators; a limit that she would ultimately like to abolish. “It’s a bit of a shame to say no to all these people […] To us, that doesn’t seem like much. But if you’re the one who organizes it, it could be the biggest show of your life,” concludes Vincent Leclerc.
