Netflix is working on redesigning the home interface of its TV application. The American firm thus intends to improve the comfort of its subscribers and help them discover content more easily.
The streaming platform Netflix is testing a new design for the home page of its TV application. A new look replacing a static page, making it easier to find your favorite content.
Visual comfort and better engagement
“We often see our users doing gymnastics with their eyes as they browse the homepage […]. We really want them to be able to more easily determine if a title is right for them,” said Pat Flemming, senior director of product at Netflix, The Verge.
A change in interface which therefore seems motivated by the desire to give you all the information you need at a glance. Goodbye, then, the current home page with its static thumbnails and trailers at the top of the screen. The new experience offers to give you information as you browse. When your cursor passes over a thumbnail: it expands to give you a brief overview of the content you wish to view as well as its synopsis, its release date or even its genre as well as the number of episodes that you can find .
This is not the only thing that will change, the new menu will be displayed at the top of your screen with different tabs: search, home, series, films or even “My Netflix”. An option that we discovered last summer on our mobile applications. If the menu historically present on the left disappears, Flemming is reassuring by indicating that you will not have to scroll endlessly to the top of the screen to find your menu: the Back button on your remote control will do the job.
Towards large-scale deployment
Netflix is currently testing this new interface on a small group of connected TV users. If this experiment proves conclusive during its trials, Flemming indicates that it could be deployed on a larger scale “ in the months and quarters to come”.
